AdWords PPC and Domain Name

Google AdWords and PPC ad is internet marketer's main tool for promoting business. To be successful with AdWords few key elements are keywords, ad copy, landing page and bid. These are your creation and in your hand. There are other factors effecting your AdWords performance are CTR, quality score and account history. This article is about quality score and importance of domain name.
What is Quality Score?

The AdWords system calculates a "Quality Score" for each of your keywords. It looks at a variety of factors to measure how relevant your keyword is to your ad text and to a user's search query.

What Determines Quality Score?

Quality Score is broadly determined by three main factors:

1. Click through Rate
2. Relevance
3. Landing Page Quality

7 Elements of Quality Score

1. Keyword
2. Domain name
3. Ad text
4. Landing page
5. User experience
6. Link
7. Campaign

Your Action Plan

First you need a

Relevant Landing page

You must make a relevant landing page. This is total relevant page. I mean 100% don't be satisfied with 80% even 90% is not enough you go for a total relevancy.

How you make this possible?

You must decide right keyword. Well you can get 10x10 score, for any keyword you focus on. You should only focus on a keyword you can get maximum sale. How to choose that is an art and you should master it.

For 100% relevancy you start with domain name. Get your domain name of your keyword.

For example let's say,
Your market is Insurance
You want to target home insurance.
You want to target keyword home owner insurance or
Home owner insurance Atlanta target local.

Domain Name

You must have domain name for this AdWord ad campaign
homeownerinsurance.com

You will say that domain will not available and may be that's true but you should get your keywords in a domain name. Go for a domain name like,

home-owner-insurance.com or
home-owners-insurance.com or
home-owner-insurances.com or
home-owners-insurances.com

Example

Last year I want to do a campaign in a very competitive market - auto insurance, and I selected auto insurance discounters. To check that hot market's current position, I did research today and here is the result.

Car insurance has 5 million searches. Auto insurance has 1.5 million searches.
You can target cheap auto insurance, cheap vehicle insurance, or cheaper auto insurance; all have 74000 searches per month.

I did domain search for inexpensive auto insurance.
It has 74,000 searches per month and 1,090,000 results in Google search.

Domain Name

For domain name you can not get inexpensive auto insurance but as on today that is 3rd Jan 2011 inexpensive-autos-insurance.com is available. You should try different combination to get keyword in a domain name, because it is very crucial.

Your Strategy

This is very interesting and crucial stage for the success of your campaign. Spend time and be diligent. You will find ways in very competitive market also.

I have a 'AdWords Quality Score 10X10' guide which explains everything. It has a keywords selection strategy and process which is unique.