AdWords PPC Copy

As an Adwords pay per click advertiser you know how important is Ad copy and its impacts on your campaign. It will make or break your campaign.  

Ad copy is your first contact with your prospects and you have to grab their attention and interest. If you fail then all is lost. Prospect is not going to click on your ad and you won’t have a visitor to your site.  

This copy recipe will help you make your PPC ad copy effective. It is concise and action points only. No theory and not a course reading.  

Take this ad draft as a reference.

Party Shoes 

Comfortable & Fit to Any Odd Feet

150 Designs All Under $50 Buy Now

www.abcshoes.com

First is headline. What we say when we want to talk about our product or service. Think for a while. Obvious answer is we will say our product name or our business name. Simple if you are selling shoes you will say ‘Running Shoes’ or ‘Party Shoes’. You say this in 25 characters.

Second line you have 35 characters and you use it to say benefits or problem you solve for customers. Let us say for our shoes we write ‘Most Comfortable Styles’ or ‘Fit to Any Odd Feet’. Use your creativity.

Third line is for your product features and detail. We may say for our shoes ‘150 Designs All Under $50 Buy Now’

Forth is your URL.

Let us understand six basics in detail. You will get much more Adwords management info at http://adwordsmanagement.info

1.       Keyword: Make sure your keyword is in your head line. It must be in your headline. Your keyword is bolded by search engine in your copy while displaying ads. Thus keyword in headline gets attention.

Also it is beneficial to use keyword in copy of other lines also. The reason is keyword is always bolded and you will gain attention getting chance form browsers. 

We have our keyword Shoes in headline. We have Shoes in our display URL also. It is better to have keyword in domain name so it always appears in our display URL and that is beneficial.

2.       Benefit: Second line is next important and prospect is going to read first after headline so they must be told of benefit.

What is there for them, what they are getting, their problem solution should be their prime interest and that we should tell them.

We have included two benefits here for customers. First is comfort and second is fitting.

3.       Feature: Third line we will use to inform about our product. You say your product feature. Tell about your USP.  You must find out something good, unique about your product and service so people take interest and see your ad, that is click your ads.

Our feature is design and large selection is mentioned by 150 numbers. You have to be creative to get your USP here.

4.       Price: There are different views for mentioning price in PPC ads. I am for telling price in ads. It will be better to inform prospective customers about prices. When he know price and visit our site it means he is serious about knowing about our offer and he is checking other details of the product.

Our price we have mentioned as ‘All Under $50’

5.       Numbers: Put some numbers in your copy. Research has proved that numbers in PPC ads get more attention over only words. If you do not want to mentioned price than you should use some number to grab attention. 

We have tried to do this by saying ‘150 Designs’

6.       Call To Action: The most neglected aspect of any ad copy of sales piece is call to act. We have to tell people to do and complete the sale. We have to ask them to act rather than linger. Simple is to say buy now or get your shoes here. These small hints are very crucial in your ad and you must put it.

We have said it in last two words ‘Buy Now’

Your PPC ad should go through this scrutiny. When you do this for a while it will be second nature for you and all these aspects will naturally incorporate in your copy.

You will like to have my 10 point checking system for your ad copy and make it effective every time. Ask for it mukesh@adwordsmanagement.info